01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
standardEquityDistress
Upside-downlead workflow.
Owe more than the property is worth — prime short-sale candidates.
What it is
Loan-to-value over 100%. The mortgage balance exceeds the estimated market value — the owner is underwater.
How it is identified
We compare open loan balances to the property's estimated market value. Anything above 100% LTV lands here.
Why operators work it
Traditional sales rarely work for these owners. A short-sale specialist or creative investor can negotiate with the bank and buy a deal at or below market while giving the owner a way out.
The working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer upside-down workflow.
Tell us the market and acquisition role behind the list.