01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
premiumDistressActivity
Zombie propertylead workflow.
Vacant AND in pre-foreclosure — very motivated, very small list.
What it is
The intersection of pre-foreclosure and vacant. The owner has already emotionally walked away from the property, but it's not yet been taken by the bank.
How it is identified
Pre-foreclosure match + USPS vacancy match.
Why operators work it
Small list, high intent. Both the owner and the lender usually want the situation resolved quickly. Good for investors who can move fast.
The working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer zombie property workflow.
Tell us the market and acquisition role behind the list.