01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
standardActivity
Active listingslead workflow.
On-market properties currently listed for sale.
What it is
Properties actively listed for sale with the listing agent's contact info included. Great for wholesalers, buyer's agents, and investors who want to reach the seller's side of a deal.
How it is identified
We pull from public listing feeds and cross-reference the underlying property record, so you also see equity, tax, and owner flags — not just the listing.
Why operators work it
Even listed properties can be deals. Price reductions, expired contracts, stale days-on-market, and motivated sellers aren't obvious from a listing alone. Combined with the equity and distress flags in the file, you can find on-market deals other investors skip.
The working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer active listings workflow.
Tell us the market and acquisition role behind the list.