01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
premiumActivity
Vacantlead workflow.
Nobody living at the property — USPS-flagged vacant.
What it is
Properties the USPS has flagged as vacant — mail isn't being delivered because there's no one there to receive it.
How it is identified
USPS vacancy data (the same data list brokers pay for).
Why operators work it
Every month a vacant property sits, the owner is losing money and gaining headaches. Vacant lists tend to have the highest response rate of any seller list.
The working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer vacant workflow.
Tell us the market and acquisition role behind the list.