01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
standardEquity
High equitylead workflow.
Mortgaged owners with less than 60% LTV — lots of room to deal.
What it is
Owners who still have a mortgage, but whose loan-to-value ratio is below 60%. Meaning there's a big cushion of equity in the property.
How it is identified
We add up all open loans on the property and divide by the estimated market value. Anything under 60% LTV lands on the high-equity list.
Why operators work it
High-equity owners have flexibility. They can take a lower offer and still walk away with a check. Often long-term owners who are emotionally ready to move on but waiting for the right nudge.
The working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer high equity workflow.
Tell us the market and acquisition role behind the list.