01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
standardEquity
Low equitylead workflow.
Mortgaged owners above 80% LTV — may need creative solutions.
What it is
Owners with a mortgage whose loan-to-value ratio is over 80%. Little equity left, and agent fees alone can wipe out what's there.
How it is identified
Same math as high-equity, filtered to LTVs above 80%.
Why operators work it
Low-equity owners can't easily sell on the retail market — the numbers don't work. Investors who can offer a subject-to, short sale, or agent-free close are sometimes the only real exit. Smaller but higher-intent audience.
The working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer low equity workflow.
Tell us the market and acquisition role behind the list.