01
Signal first
Keep the reason for the list visible.
A lead type is useful when the property and owner context stay attached to the signal that made the record relevant.
All lead types
premiumOwner type
Long-term ownerlead workflow.
Owner-occupied homes held 25+ years — life-change candidates.
What it is
The same owner has lived in and held the property for a long time — typically 25+ years, or the ownership predates digital county records.
How it is identified
Owner-occupied flag + long-tenure math. Same basis as the bored-investor list, but for the primary residence.
Why operators work it
Long-term owners are often approaching a life change — retirement, downsizing, relocating, helping kids with a down payment. Reaching out tactfully can surface sellers who aren't on Zillow yet.
Related lead workflows
standard
Absentee owners
Owners who don't live in the property — landlords and second-home owners.
Open detail premiumProbate
Owner has passed and the estate is in (or heading into) probate court.
Open detail premiumActive investor-owned
Owners with multiple properties and a recent buy in the last 3 years.
Open detailThe working layer
Every page should make the product easier to trust: show the real job, show the records involved, then show what the operator can do next.
02
Market aware
Confirm the fields before the handoff.
Coverage and contact readiness vary by market. The workflow should make those states part of the decision.
Lead conversation
Build a clearer long-term owner workflow.
Tell us the market and acquisition role behind the list.